Coach Emma Coates Departs England Under-23s Post to Become Head Coach at National Women's Soccer League's Bay FC
Marking a major shift in her coaching journey, Emma Coates has stepped down from the England WU23 national team to take over as head coach for NWSL expansion side Bay FC.
A New Chapter
Coates succeeds Albertin Montoya, who guided the San Jose-based club during its first two seasons in the premier American league. Montoya stated in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the league standings.
“My time with the FA has been incredible my time with the FA,” stated Coates. “It has helped shape me both in my career and as an individual. I am now prepared and eager to challenge myself in a different setting.”
Proven Developer
In her time at the helm in 2023, Coates oversaw the England U23s through matches including a narrow win over Norway in the continental competition and a 4-2 friendly defeat to the United States. Accompanying her to the United States is her right-hand woman, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.
Kay Cossington, a one-time Football Association technical lead, highlighted Coates's qualifications: “She is both an excellent coach, but she also has a demonstrated history of developing players to succeed on the biggest stages.”
“Her leadership qualities are exceptional of people and culture and has the tactical philosophy we were looking for,” the CEO stated.
Club Context
The club had a mixed start to its NWSL existence, securing a playoff spot and losing in the playoffs in its inaugural campaign before struggling to a near-bottom placement in 2025.
Gavin Step, Gavin Step, bid farewell to the departing duo: “We thank Emma and Gemma for their service and extend our best wishes with their next chapter. They have played a pivotal part in fortifying the pipeline between the young Lionesses and the first team.”
“Together, they have directly influenced the development of many young players who have progressed into senior Lionesses,” Step concluded.
Lasting Legacy
After succeeding Mo Marley in 2023, Coates presided over the promotion of a number of players to the Lionesses squad, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
The search for new U23 coaching staff is now underway, as the FA looks to continue the progress of the youth national team in the future.
